“ISLAND PRIME” REBRAND
Challenge
Outdated Branding: Island Prime feels outdated or not aligned with the high-quality dining experience and the freshness of the menu items. Island Prime is introducing an entirely new way to enjoy the food—not just a new product, but a new way of thinking. Their brand needed to convey a total paradigm shift.
Communication Gap: The current visual identity not effectively communicate the upscale nature of the restaurant and its prime waterfront location.
“ISLAND PRIME” BRAND DETAIL
"ISLAND PRIME" Trifold Menu Sketch
Solution
A modern and sophisticated logo that captures the essence of both high-quality dining and the freshness of the food. Ensure consistency in color schemes, fonts, and design elements across all materials to create a cohesive and memorable brand image. Also Craft compelling and concise copy for the menu that highlights the freshness of the ingredients, the chef's expertise, and the unique experience of dining with a view.
"ISLAND PRIME" Logo Design
Crafted with a sleek and streamlined font and logo, the design captures the ambiance of a coastal restaurant while integrating elements of circular motifs. Abstractly representing ocean waves, the circular rings maintain sharp angles in the letters to counterbalance the prevalent circular shapes. To reinforce the connection between "ISLAND PRIME" and the ocean, a whale icon was intricately designed, seamlessly merging its form with the crafted waves. The color palette, utilizing a minimalistic black, conveys a sophisticated atmosphere for this upscale restaurant.
Target Audience
Demographic:
Aged 25-45, about $95,000 annual income
Upscale Diners and Food Enthusiasts
Residents and Tourists in San Diego
Psychographic:
Seeking a Unique Waterfront Dining Experience
Sometimes picked up six business calls after work
Unique selling proposition
"Indulge in Unrivaled Elegance and Fresh Flavors at Island Prime!
Experience a culinary masterpiece where the San Diego skyline meets the freshest steak and seafood. Our reimagined Island Prime promises more than a meal; it's an invitation to a world of sophistication and flavor. From our revitalized logo to the captivating visuals in our tri-fold menu, every detail echoes the prime quality we deliver. Island Prime isn't just a restaurant; it's an elevated dining experience, where every bite is a celebration of freshness and every moment is a panoramic delight. Join us and savor the extraordinary at Island Prime – where elegance meets the sea."
"ISLAND PRIME" Trifold Menu
