“DANNON” YOGURT REBRAND

Challenge

Outdated Branding: Island Prime feels outdated or not aligned with the high-quality dining experience and the freshness of the menu items. Island Prime is introducing an entirely new way to enjoy the food—not just a new product, but a new way of thinking. Their brand needed to convey a total paradigm shift.

Communication Gap: The current visual identity not effectively communicate the upscale nature of the restaurant and its prime waterfront location.

“ISLAND PRIME” BRAND DETAIL

"DANNON" Logo Sketch

Solution

A modern and sophisticated logo that captures the essence of both high-quality dining and the freshness of the food. Ensure consistency in color schemes, fonts, and design elements across all materials to create a cohesive and memorable brand image. Also Craft compelling and concise copy for the menu that highlights the freshness of the ingredients, the chef's expertise, and the unique experience of dining with a view.

Demographic Profile:

  • Parents of 3-10 years old children

  • Urban California

  • Location: Urban and suburban areas of California

  • High school education or above

  • Annual Income range $60,000 to $80,000

Psychographic Profile:

The parents of these kids prioritize health and seek nutritious food options. The kids are imaginative, drawn to fun elements, and enjoy activities like watching cartoons, going on bike rides with classmates every weekend, camping, and visiting amusement parks. Their favorite class is Physical Education, and they sometimes procrastinate on homework.

Unique selling proposition

Yogurt has the benefits of increasing metabolism, improving digestion, improving sleep quality, and supplementing nutrients that kids need as they grow. Yogurt only focuses on fun and playful things and the brand features a lovable and fun cow mascot that not only appeals to kids but also creates a memorable and playful brand identity. An intriguing logo can make them look forward to drinking yogurt. Parents will also recognize when

purchasing that this is a more kid-friendly yogurt than competing companies (with a focus on no artificial additives and the inclusion of allergen-friendly options). Including

educational elements on the packaging or website will help engage children and guide them to learn about the benefits of healthy eating. Every drink is a more nutritious drink, and"Moo-Licious Moments" is a time to enjoy delicious cow yogurt!

Detail

The chosen combination of blush pink and black, complemented by the cow, conveys a brand image that is warm, delicious, high-quality, and professional. Simultaneously, it injects fun and nostalgic elements into the children’s product market. The incorporation of the letter “A” with the cow icon evokes the natural and delightful associations of Dannon’s yogurt brand, making it relatable to the child demographic. The use of a rounded san-serif font enhances the brand’s friendliness and readability for children.

“INVIGATORIUM” REBRAND

Challenge

The existing design feels outdated and does not resonate with the youthful target audience. The combination of dinosaurs and coffee needs a more streamlined and visually cohesive approach. The challenge is to create a design that not only captures attention but also keeps the audience engaged and intrigued.

“INVIGATORIUM” BRAND DETAIL

“INVIGATORIUM” Design sketch

Target audience

Demographic:

Aged 18-30, about $45,000- $95,000 annual income

Young Coffee Enthusiasts

Students and Professionals

Psychographic:

Seeking a unique and playful coffee experience

Spend a bunch of time playing with their phone

Like wearing hoodies

“INVIGATORIUM” Postcard, Envelope and Logo Design

Solution

Simplify the overall design while infusing a playful and modern aesthetic that resonates with the young target market. Redesign the coffee beans as delightful treats for dinosaurs, creating a charming and unique visual element. Utilize a vibrant and inviting color palette that complements both the dinosaur theme and the warmth of coffee tones.

Unique Selling Proposition

Say hello to our new look—playful minimalism that captures the imagination. Dive into a world where coffee beans are delicious treats for our friendly dinosaurs. The color palette pops, inviting you into a space that blends the warmth of your favorite brew with the charm of prehistoric creatures.

So, come on in, sip on a cup of joy, and let the INVIGATORIUM experience transport you to a world where dinosaurs and coffee coexist in perfect harmony. It's not just coffee; it's a journey through time and taste. Join us, and let the dino-fun begin!

“INVIGATORIUM” Envelope Design