THE SHAPESHIFTER mailbox design

PHOTON email promotion design

Solution

A refreshed brand identity was crafted that balanced tradition with modern appeal, ensuring consistency across logos, packaging, and advertising to maintain a unified brand image. Strategic insights were leveraged from customer feedback and market research to fine-tune the designs, better meet market demands and enhance user engagement. These solutions significantly boosted the company’s branding and market presence.

Target Audience

Demographic:

Age: Primarily targets individuals aged 18-45, encompassing both young adults and middle-aged consumers who remain active.
Income Level: Middle to upper-middle income, accommodating the discretionary spending on health and wellness products.
Occupation: Includes professionals, students, and athletes, both amateur and professional, who prioritize fitness and wellness.

Psychographic:

Lifestyle: Active and health-conscious individuals who regularly engage in physical activities such as gym workouts, cycling, running, and team sports.
Personality Traits: Motivated, energetic, and outgoing, often community-oriented, participating in group sports or fitness events.
Interests: Strong interest in sports, outdoor activities, and maintaining an active social life. Likely to be interested in the latest health trends and nutritional supplements.